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Lottie News > We've Launched Our Retirement Living Marketplace Across The UK

We've Launched Our Retirement Living Marketplace Across The UK

Thamesfield Retirement Village in Henley

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Our Retirement Living Marketplace

Since its launch in July 2021, our care home marketplace has continued to grow and dominate the later life sector.

Now, it’s set to take over even more, with the launch expansion into retirement living properties across the UK.

Launching with over 250 retirement homes across 25 partners, our experts have worked closely with its launch partners to ensure the marketplace offers a range of affordable and luxury retirement homes to suit everyone’s unique lifestyle needs.

Working alongside some of the biggest providers – including McCarthy & Stone, Birchgrove Retirement Villages Group, LifeStory and Extra Care Charitable Trust – our mission is to elevate later life and showcase the best retirement properties across the UK, especially after a recent surge in demand for retirement homes.

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Our Research on Retirement Homes

Our new research has found a surge in demand for retirement homes across the UK – over the last 12 months:

  • 164% increase in online searches on Google for ‘retirement communities’

  • 125% increase in online searches on Google for ‘retirement bungalows for sale’

  • 24% increase in online searches on Google for ‘retirement homes near me’

How Much More Are People Searching For Retirement?

Search Term How Much More Are People Searching For It?
Retirement communities + 164%
Retirement bungalows for sale + 125%
Retirement homes near me + 24%

Source: Internal analysis from Google's Keyword Planner over the last 12 months (September 2021-August 2022)

It’s incredible to launch our retirement living marketplace with some of the industry’s best providers.

Not only do our partners offer bespoke and secure options suitable for retirees, but they’re also some of the best advocates for social care and health and wellbeing in later life across the UK.

There has been an unprecedented surge in demand for retirees searching online for a retirement property. The pandemic led to 5-years of digitalisation happening to the care industry in just 10 weeks. With more people than ever before searching for retirement and care options online, operators are realising the importance of digital, as part of their sales and marketing strategy.

We understand buying – or renting – a retirement home is a big investment and something that you want to get right. Not only is our retirement living marketplace free, but we are delighted to continue offering our concierge service for any retirees looking for their new home.

We’re now an official affiliate of ARCO (Associated Retirement Community Operators). Our goals for the retirement living sector perfectly match ARCO: we are both striving to promote confidence in the sector to empower the older generations to make the right decisions in later life.

It’s been a tough few years for the later life industry, but we’re confident that Lottie can continue to elevate the sector and showcase the very best that retirement properties offer across the UK, for every budget and lifestyle needs.

Looking To the Future: The Retirement Sector is Rapidly Evolving

In terms of what the future of retirement living in the UK will look like across the next few years, the number of people aged 65 and over living in the UK is forecast to increase by 22% to 15.1 million by 2030. According to Knight Frank, investment in UK seniors housing is set to increase by 30% year-on-year to £1.75 billion.

This – coupled with an overwhelming digital increase in searches for retirement options online, shows there is significant consumer demand for retirement options to meet the investor demand.

1. Diverse mix of later life properties

Over the last 3, online searches on Google have rocketed for over 55 properties, including retirement flats to buy and rent, retirement bungalows, and caravan parks. For instance, searches for ‘retirement bungalows’ on Google increased by 23% and ‘retirement villages with bungalows’ by 22%.

When it comes to retirement living, there is no one size fits all. Every retiree’s lifestyle needs are unique, so the industry must cater for all different types of properties to capture this demand.

Lounge at Pegasus Leyton Road retirement village in Harpenden

2. Increased demand for flexibility

The UK largely used to be a nation of homeowners, but we’ve seen a huge shift in the rental market recently, particularly for those searching for their new retirement home. Since the pandemic, more retirement seekers are opting for more flexibility in later life, especially for rental opportunities, and this is set to grow in the next few years.

Renting in retirement is fast becoming a suitable option for retirees: someone else takes care of the maintenance of the property and you have the flexibility to move more quickly if you ever needed to. Additional investments - or selling your home - allow anyone renting in later life to support their families and loved ones, too.

3. Adaptable health and wellbeing packages

People are generally living longer – and as we age, it’s becoming increasingly important to prioritise your health and wellbeing. Retirement communities already prioritise the health of all residents, with luxury facilities such as gyms, wellness spas and regular exercise classes for over 60s.

However, this is set to become even bigger over the next few years. From specialised staff (including physiotherapists and nutritionists), retirement homes will offer every resident a bespoke and personalised health package. Technology will continue to shape the future of later living communities, too.

Retirement living developments offer secure, vibrant and luxurious housing for older adults with state-of-the-art facilities. Request a free retirement living shortlist and we’ll recommend retirement properties matching your criteria.

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